Adding a Unique Twist to Marketing

Is it difficult to find such companies in UAE? Do we have to look towards the West to find companies that think out of the box and create innovative advertising campaigns? Not really. The world has now become a very small place, thanks to the internet and social networking sites. There are many companies in UAE and branches of foreign ones that create ads that excite the viewer or listener and capture their interest long enough to get the message passed on. Not only that, existing and potential customers are motivated to give the company a try based on these ads. So the next time a young girl is hesitating about traveling long distances on her own, she may look at the trendy ads on TV featuring strong, independent movie heroines zipping around on stylish bikes and get one herself! Athletes look up to the reigning idols in their favorite sport and are influenced to be loyal to a particular brand. It may just be because it was endorsed by someone who scored the maximum number of goals in the on-going premier league series, for example. But who is responsible for getting together all the components to create these high impact ads? The answer would be top marketing agencies.

Creativity is not the only factor that you must consider if you are look to hire one such agency. You must also look at their past record and see if they have qualities that are suitable to your organization. Not all agencies are equipped to deal with all companies in multiple industries. Also, the agency must be able to produce good results within a reasonable budget. And when it comes to the product or service, the agency must be able to identify exactly what kind of customers are to be targeted. Take, for example, a premium innerwear brand that has been aggressively marketing in the past few days. They know that the young women of today are interested in experimenting with such things. Had companies tried doing this even a decade back, they probably would not have met with much success because people were still used to quite traditional innerwear at that time and may not have been comfortable with something so bold or sensuous or even playful!

At the end of the day, top marketing agencies should have the following characteristics to make any campaign a success and help their clients earn more profits.

1.       Timeliness

2.       Creativity

3.       Economy of actions and expenses

4.       Good understanding of target audience

5.       Consistency, which in turn leads to reliability

6.       Uniqueness

So, if you are in the market for any such agency, look for these traits and you should be able to pick a winner easily!

Advertising – It’s Not Just About Pretty Pictures

A few years back, there was a haunting photograph of an Afghan girl with quiet, wide eyes that caught the interest of many people as we as its readers? Did you know that the picture boosted their sales substantially? The photograph was a part of a moving article on the plight of the people suffering from communal wars in the Middle East. But with such iconic work included, it also acted as a perfect advertising tool for the magazine. Top exploring companies like NatGeo and World Wild Life would not be able to function without some amount of advertising. There is no company of industry immune to the need of the services of top ad agencies. There are many agencies in the world that offer their services in this field, but there are very few, which can make a marked difference in the performance of a company, thanks to just their brilliant advertising campaign.

Let us talk about a more everyday industry – mobile network service providers. There are probably more mobile handsets in the world than there are people of many continents put together; such is the popularity of this little handy device. But, this device is of no good without a reliable network. In India, with the second largest population in the world, all network service providers face a stiff competition from their opponents because each has so many services to offer! While some offer exceptionally fast services with hardly any network issues, some are able to provide services in every part of the nation with minimal disruption of signal. So, a good advertising agency will focus on what are the positives of a company, show that to the customers and ensure the service provider and the customers meet at some time. If there was no ad agency to let customers know that there is a provider that can offer services even as they travel, chances are that the company would have suffered a huge loss and there would be too many inconveniences to the customers too. So you see, an ad agency is not there just to do their clients’ biddings, they also have the best interests of the target customers at heart while they design ad campaigns.

Finding top ad agencies is not a very difficult task now-a-days. There are so many experts in various fields present that you can take your time and choose the best among them. Those companies that can create a buzz about the company, that very creatively pass on your message to the masses and which have a reputation for being timely and economical should be on top of your list for probable ad companies to hire.

Importance of Advertising Agencies

They say that if you have a great product, the world will beat a path to your house to purchase your product. While this may be true, it is also a fact that companies need to do effective marketing of their products and services in order to reach out to their customers and make a mark in the marketplace. There is a lot of clutter in the global marketplace and cutthroat competition out there, which makes it imperative for most corporate and even not for profit institutions to make ardent efforts to put their best foot forward. This helps them to create an indelible impression in the minds of current and prospective customers to propel sales and attain market share.

Advertising agencies play an inimitable role in helping companies chart out a suitable and favourable course as far as branding and communication is concerned. These agencies are quite indispensable to ensuring that products and services are presented appropriately and attributes, as well as value proposition are suitably articulated for the benefit of customers. This is the core competency of these agencies that are staffed by thorough marketing professionals, who know exactly how to create splash in the public domain, and also, sustain a favourable buzz about your product and service in the mind of the customer.

Gone are the days when the modes of communication and channels of advertising used to be limited to a couple of media or channels. With the advent of the internet and an increasingly digital world that we reside in, it is quite evident that multiple advertising channels are the need of the hour. One has to leverage all the different mediums be it print, TV and radio, outdoor digital media or the World Wide Web need to be judiciously exploited to ensure that the message is effectively conveyed to the maximum audience possible.  There are a lot of folks who have and are also in the process of getting online and this is why advertisingagencies have realized the need to have an effective online promotion strategy in this day and age.

Advertising is quite a complex as well as well-developed domain that draws upon various other disciplines and sub domains for thriving and succeeding. This is why agencies comprise of professionals and marketing authorities who know the ins and outs of how to conceptualize and run a successful advertising campaign. Advertising campaigns have the potential to make or mar the revenue potential and sales of any product or service. This is why it is imperative to choose the right agency that will lend wings to your product promotion campaign.